For the user: the intentions of services to customers, so that human life colorful.

Staff: to create space for development to enhance the value of staff, improve the quality of life.

For the community: to promote the healthy development and serve the community the progress of civilization.

Integrity! Realistic! Innovation! Efficient! responsibility!

Rather lose money, never lose credibility;   Clear vain man, honest work;

Work better, others in good faith and pragmatic;   Business regardless of size, should be treated equally.

Serious, responsible, strict, active and efficient

Serious: excellence, inquisitive

It is responsible for: the courage to take responsibility for in the end

Strict: strict management, grueling. Self-discipline, strict law person, strictly in work processes, strict reward and punishment.

Active: Active accept the task, take the initiative to assume responsibility, take the initiative to identify problems, take the initiative to improve and perfect.

Efficient: clear work plans, rapid response. Done something today, tomorrow leave space.